Bill Trestrail

Board and Growth Advisor

“Intangibles are the hidden drivers of growth in today’s business models. The Hyfen8 strategy analytics platform stands out as an invaluable resource for founders, investors and advisors to fast-growth businesses. Hyfen8 analytics is about remaining relevant now, and even more importantly, capitalising on the predictive power that intangible assets provide for future success.”

Scott Goodwin

CFO and COO, IOT entrepreneur

“At a practical level, most entrepreneurs just don’t have the time to figure this sort of stuff out. Hyfen8 strives to make it simple for people like you and me to work out what matters most in the businesses we’re building. Hyfen8 helps us turn our daily efforts and hard-won innovations into protected and tradable enterprise value.”

Kirstin Schneider

Founder Hyfen8

“The data shows that throughout COVID, it was the businesses with the highest book-to-market value ratio, which is where intangible assets show up, that outperformed their peers. The strong performance of intangible assets as drivers of value through COVID represents a familiar pattern - simply put, organisations that aren’t looking at their intangible asset potential are missing out in a big way.”