The Hyfen Eight® Framework codifies intangibles and predicts future business performance, resilience and strategic success.

The Hyfen Eight® Framework codifies intangibles and predicts future business performance, resilience and strategic success.

Hyfen8 takes the guesswork out of goodwill, offers you new forms of comparability, quantifying the previously unmeasurable, in the midst of uncertainty and change.

We believe that every business or organisation will last longer, have a more positive impact and improve its valuation by paying attention to the intangibles and predicting factors beyond financial results and balance sheets.

Plus, we have the data to prove it.asterisk-icon

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How we started

We founded Hyfen8 early in one of the biggest shakeups of our age: the COVID19 pandemic. Intangibles were already a silent factor in outperformance. Now more than ever, your organisation’s success and sustainability hinge on its intangibles.

With Hyfen8 you access granular data and insight, and translate this into measurable growth, improvement and value. Whether you are building a business plan, strategising for fast-paced growth or improved impact, seeking investment, planning an exit, or supporting clients to do all of the above, Hyfen8 helps you maximise every aspect of your business and its value.

Meet the team

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CEO & FounderKirstin Schneider

Kirstin is a trusted Board and C-suite advisor in the growth sector. She is an expert on creating value through intangible asset growth. An experienced executive, business owner and strategist, Kirstin holds an Executive MBA from MBS, UoM.

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Product DirectorJackie Zheng

Jackie brings leadership and analytical diligence to build products that solve real customer problems. An experienced product manager, she is passionate about applying lean and agile thinking to build-measure-learn. Jackie holds a Masters of Commerce (Information Systems).

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CTO & AI DirectorNicola Pastorello, PhD

Nico leads AI, data and software teams that tackle complex problems. He has worked with STEM start-up innovation labs and in early-stage ventures on product, technology, data and AI/ML. Nico holds a PhD in Astrophysics, and both Master's and Bachelor's degrees in Astronomy.

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Product Design, CX, UXJacqueline Chong

A design leader with a proven track record establishing and mentoring LEAN UX design teams, solving complex issues and real customer pain points across multiple industries. Jacq is an expert in delivering best-in-class SaaS solutions using data driven design.

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Engineering & SecurityDavid Charlton

An innovative leader of senior engineering teams (REA Group), David has built tech products from a standing start to market leading positions. With a Bachelor of Applied Science (Software Engineering) and 20+ years in the field, David is an adaptive output-driven leader.

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Product Scientist & EngineerAlvin Yeap

Bringing considerable experience from roles with Atlassian, Equifax and AIMA, Alvin has more than 10 years' experience building applications on LLMs. He also offers Gen AI, Cloud, Terraform, Python, business analytics, data science and data processing experience.

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Advisory Board MemberBill Trestrail

An experienced tech entrepreneur and venture capital advisor, Bill advises hyfen8 on growth.

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Advisory Board MemberMary Lemonis

An internationally experienced Chief People Officer, Mary advises hyfen8 on enterprise markets.

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Advisory Board MemberJo Robyn

An experienced Venture Capital operating partner, start-up advisor and technology (Atlassian) leade

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Expert Product StrategistJerllin Cheng

Founding member of Section4, former Director of Product at Culture Amp, Jerllin offers SaaS product strategy.

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Expert Gen AI, R&D AdvisorBahar Salehi, PhD

Expert in AI, ML, NLP, Generative AI, Large Language Models, Deep Learning, Big Data and research.

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North American StrategistLachlan Whatley, PhD

An experienced business strategist, Chair, CEO, family office advisor and PE investor, Lachlan offers hyfen8 strategy.

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Culture CustodianSally Clarke

Culture, wellbeing and burnout expert, author, researcher, coach, and speaker. A former finance lawyer, now focused on preventing burnout in organizations and helping people live authentic, fulfilling lives. Australian born, now based in the Netherlands. Co Director of Human Leaders.

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Culture CustodianAlexis Zahner

It is Alexis' core mission to empower leaders to be capable of human-centric leadership through cultivating their own self-leadership, creating the capacity to be human-first and leader-second focused in the workplace. A Co-Director of Human Leaders.

Join our Hyfen8 family

We are always on the lookout for brilliant people with fresh ideas and a passion for growth, sustainable impact and the power of predictive analytics.

Follow us on LinkedIn for future opportunities.